Pier Friend

Chief Investment Officer, Institutional Advisory Practice

New York, NY
Focus Areas

Equity Research
Manager Diligence
Asset Allocation
Portfolio Management


Volunteer at the Montclair Township Animal Shelter

As the Chief Investment Officer of Colony’s Institutional Advisory Practices, Pier is responsible for all aspects of the investment process — from manager research to portfolio construction, asset allocation, and client communication. He also supports the needs of our institutional and ultra-high net worth clients. 

Pier served as Chief Investment Officer at New Providence Asset Management prior to their merger with The Colony Group in 2021. Previously, Pier spent ten years at Goldman Sachs Asset Management where his responsibilities included Head of the U.S. Core Equity business. He began his career in Japan teaching English as a second language, then returned to NYC where he worked for Nihon Keizai Shimbun before joining Gabriel Capital Group as a research analyst responsible for risk arbitrage and long-short investments for a $1 billion hedge fund. Pier has served on the Advisory Council for the Headmaster of St. Andrew’s School. 

Pier earned his Master in Business Administration from the New York University Leonard N. Stern School of Business, and his Bachelor of Science from Williams College.

Pier is an avid tennis player and was a nationally-ranked squash player. He enjoys traveling to new countries and states. Pier has two children and a dog. 

Published Insights

Our View – July 2024

Defining Risk at the Portfolio Level (Part I)

There are numerous ways for investors to view and manage risk. In this two-part series we take a closer look at assessing and managing risk at the portfolio (Part...

Our View – April 2024

Part II: Strategy and Tactics for Endowments’ and Foundations’ Annual Draw

In Part I of Strategy and Tactics for Endowments’ and Foundations’ Annual Draw, Institutional Advisory Practice, Chief Investment Officer, Pier Friend introduces considerations and practices that institutional boards and...

Our View – January 2024

Part I: Strategy and Tactics for Endowments’ and Foundations’ Annual Draw

In what way(s) do endowments and foundations think about their annual draw differently? Endowments and foundations will have different approaches to how they think about their annual draw. Private...

Our View – October 2023

Our View – July 2023

Our View – April 2023

Our View- January 2023

Our View – October 2022

Our View – July 2022

Our View – April 2022

Our View – January 2022

Our View – October 2021

Our View – July 2021

Our View – April 2021

Our View – January 2021

Pivoting Away from Traditional Fixed Income, October 2020

Redefining Growth and Value Investing, July 2020