Max Haspel

Managing Director, Senior Wealth Advisor, & President of Colony Business Owner Services

Babylon, NY | New York, NY
Focus Areas

Pre- and Post-Liquidity Planning
Business Transition Planning
Multi-Generational Planning
Philanthropic Planning
Private Strategies

Client Specialty

Business Owner
Family Enterprise


Forbes Best-in-State Wealth Advisors, NY, (2020-2023)


Fiver Children’s Foundation Board Member
Colgate University Alumni Council Member
Colgate Alumni Club of Long Island Past President
Community Sailing Program Commodore
Endowment Investment Committee Member
Volunteer Firefighter

Max is the President of Colony Business Owner Services and a Senior Wealth Advisor. With over 25 years of experience, Max leads Colony’s national Business Owner Services practice and its Long Island-based team in serving the needs of successful entrepreneurs and their families. He and his team specialize in advising business owners on exit planning by helping prepare owners, their businesses, and their families for success during and after the transition. Max founded, grew and ultimately exited a business, and has experience in business exits both as an advisor and entrepreneur.

Through Colony Family Office, Max and his team deliver a vast array of relevant services including investment management, tax planning, multi-generational gifting and wealth transfers, family wealth education, family governance, philanthropic advice and business management. Max is also actively engaged in investment- and wealth-planning research and is a member of Colony’s Investment and Executive Committees.

Max is a co-author of the book Personal Financial Planning for Executives and Entrepreneurs: The Path to Financial Peace of Mind (Second Edition). He has been named one of Forbes Best-In-State Wealth Advisors for New York. Long Island Business News awarded him a Business & Finance Award, which recognizes financial professionals for their outstanding performance as financial stewards of Long Island’s corporations, governments, and nonprofit organizations.

He helped develop and refine Colony’s time-tested wealth management client process, one that provides structure and transparency starting at the initial meeting and lasting inter-generationally.

Max founded Blue Water Advisors in 2000 and merged it with The Colony Group in early 2018. Previously, he was an equity research analyst at firms including Credit Suisse First Boston and Deutsche Banc Alex. Brown, where he learned the inner workings of Wall Street, investment research, capital raising, and mergers and acquisitions.

Max graduated from Colgate University with a Bachelor of Science in Economics. He remains active in the Colgate community and is an Emeritus Member of the Alumni Council and a past President of the Colgate Alumni Club of Long Island. A lifelong learner, Max attended the Advest Institute at Harvard and obtained a Wharton Certificate in Retirement Planning.

Max’s personal passions include traveling with his wife and teenage children, fishing, sailboat racing and skiing.

*See important disclosures regarding awards and recognitions.

Published Insights

Colony Group Wealth Advisors Selected for Forbes’ 2023 Best-In-State Wealth Advisors List

We are excited to announce that four of our wealth advisors are recognized on the 2023 Forbes Best-in-State Wealth Advisors list, developed by SHOOK Research. The advisors acknowledged from...


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