Financial strategies to deploy in tough times

In some ways, this recession is different than those in the past because it was not initially driven by fundamental problems in the economy, says Marshall Rowe, President, Business Owners Services at The Colony Group. Regardless of what’s driving the recession, the best course for most businesses is to keep a focus on maintaining their capital. “Cash is king,” Rowe says. “You want to think about how you can conserve cash, so managing your inventory, reducing your orders, managing cash that way is really crucial.”